Forged on hard problems. Built to fix yours.

Do IT Simply is a one-person IT operation serving homes and small businesses in Winnipeg. No call centres. No escalation queues. One technician who has spent years solving the problems everyone else handed off — and who shows up ready to do the same for you.

Owner and technician, Do IT Simply

Ayden McPhail

Owner & Technician · Do IT Simply

It started with arcade machines. Before certifications or corporate IT, he was keeping laser-tag equipment running in high school — diagnosing failures, sourcing parts, and solving problems with whatever was at hand. That instinct for hands-on problem solving never left.

He spent eight years at Memory Express — Canada's Premier computer hardware retailer, where customers bring serious hardware questions and expect real answers. Motherboards, CPUs, RAM, networking gear, custom builds. He moved through sales, the service desk, and team management, but his reputation was built on one thing: he was the person you brought the hard problems to. When a build wouldn't POST, when a network wouldn't hold, when nobody else could figure it out — that's when his name came up.

From there he moved into a managed services environment, part of a team supporting over 90 clients with environments ranging from 2 to 200 seats. He grew quickly into a trusted escalation point for Tier 3 staff — not because he held the right certifications, but because he had the right instincts. He owned project scoping, account management, and hands-on delivery from start to finish.

Today he manages the complete IT environment for a group of companies — infrastructure, security, planning, and ongoing support. Do IT Simply exists to bring that same level of competence and accountability to people who just want their tech to work.

"When nobody else could figure it out — that's when his name came up."

Early career

Laser-tag & arcade technician

Hardware repair and equipment maintenance from day one. Learned to diagnose first, ask questions second.

8 years ·
Memory Express

The go-to for hard problems

Canada's serious hardware retailer — CPUs, motherboards, RAM, networking. Sales, service desk, and team lead. Known as the person who handled what others couldn't.

MSP ·
90+ clients

L2 technician & Tier 3 escalation

Multi-client environments from 2 to 200 seats. Trusted escalation point. Owned scoping, delivery, and account relationships end-to-end.

Now

In-house IT lead + Do IT Simply

Full infrastructure ownership by day. The same discipline and standard brought to every residential and small business engagement.

8+ Years at Memory Express
90+ Clients supported as L2 tech
200 Seat environments managed
1 Person. You. Every time.

01

Conversation first

Every engagement starts by understanding exactly what you need — no assumptions, no upselling, no fluff.

02

Done right. Done once.

Hardware configured, software validated, network tested. He doesn't leave until it works the way it should.

03

One point of contact

No queues. No hand-offs. The same person from first call to final check — every time.

Ready to stop guessing?

Tell him what you're dealing with. Straight talk, honest advice, no pitch.

Get in touch →